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The #1 Pricing Mistake Landed Homeowners Make Before Selling Their Property (And It Could Cost You Hundreds of Thousands)
One of the first questions I hear from landed homeowners is: "My bank valued my house at $5 million. Should I just list it at that price?" It's a reasonable question. After all, banks conduct property valuations every day. Surely the valuation should reflect what your landed home is worth, right? The answer is: Not necessarily. In fact, relying solely on a bank valuation is probably the biggest pricing mistake I see landed homeowners make before putting their property on the
William Hong
2 days ago6 min read
![Would I Buy This Freehold Corner Terrace In Kovan for $1,4xx PSF? [Part 2]](https://static.wixstatic.com/media/2ccc8e_83bc5654f50a404a8bd2df01f158dad8~mv2.png/v1/fill/w_333,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/2ccc8e_83bc5654f50a404a8bd2df01f158dad8~mv2.webp)
![Would I Buy This Freehold Corner Terrace In Kovan for $1,4xx PSF? [Part 2]](https://static.wixstatic.com/media/2ccc8e_83bc5654f50a404a8bd2df01f158dad8~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_avif,quality_auto/2ccc8e_83bc5654f50a404a8bd2df01f158dad8~mv2.webp)
Would I Buy This Freehold Corner Terrace In Kovan for $1,4xx PSF? [Part 2]
In the previous article, we explored the property's location and exterior features. In this article, we'll take a closer look at the interior layout, assess its functionality, and discuss the type of buyer this home is best suited for. Interior Review, Functional Layout & Is This The Right Home For Your Family? The Best Floor Plans Aren't Always The Biggest One mistake I see many buyers make when shopping for landed property is focusing solely on the numbers. On paper, bigger
William Hong
7 days ago6 min read
![Would I Buy This Freehold Corner Terrace In Kovan? Here's My Take [Part 1]](https://static.wixstatic.com/media/2ccc8e_dd2a232c905f4362b2ebf7ac06b92746~mv2.png/v1/fill/w_333,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/2ccc8e_dd2a232c905f4362b2ebf7ac06b92746~mv2.webp)
![Would I Buy This Freehold Corner Terrace In Kovan? Here's My Take [Part 1]](https://static.wixstatic.com/media/2ccc8e_dd2a232c905f4362b2ebf7ac06b92746~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_avif,quality_auto/2ccc8e_dd2a232c905f4362b2ebf7ac06b92746~mv2.webp)
Would I Buy This Freehold Corner Terrace In Kovan? Here's My Take [Part 1]
A Review By A District 19-Focused Landed Property Agent "If I were buying a landed home for my own family today, would I seriously consider this house?" It is a question I ask myself every time I market a landed property. As someone who focuses in District 19 landed homes, I have walked through numerous terrace houses, semi-detached homes and detached houses around Kovan, Serangoon Gardens, Bartley and Hougang. Some are beautifully renovated but overpriced. Some offer huge la
William Hong
Jul 169 min read


Choosing The Right Property Agent: Why Experience Alone Isn't Enough When Selling A Landed Property
"Every property agent can sell a house... but not every property agent is the right person to sell your house." If you've been following our 3 Pillars of a Successful Landed Property Sale series, you'll know that there are three critical factors that determine whether a property sells successfully: The Right Marketing Strategy The Right Property Agent The Right Pricing In our previous article, we explored how marketing can significantly influence buyer enquiries and the quali
William Hong
Jul 96 min read


Why Isn't My Landed Property Selling? 9 Marketing Mistakes That Could Be Costing You Buyers
"My landed property has been on the market for four months... but I haven't received a single serious offer." It's one of the most common concerns I hear from homeowners across Serangoon Gardens, Kovan, Bartley and the wider District 19. After investing months waiting for buyers, many owners naturally assume that the market has slowed down or that buyers simply aren't looking. But here's the reality. Every successful property sale is influenced by three key pillars: The Right
William Hong
Jun 306 min read


Can I Sell My Landed House Without An Agent In Singapore? What Every Homeowner Should Know Before Making The Decision
If you're a landed property owner in Singapore, chances are you've asked yourself this question at some point: "Can I sell my landed house without an agent and save on commission?" After all, landed properties in Singapore are valuable assets. If your property is worth $4 million, $5 million, or even $6 million, a typical agent commission of around 2% can amount to a substantial sum. It's therefore understandable why many homeowners start exploring the possibility of selling
William Hong
Jun 249 min read


Serangoon Gardens Inter-Terraces Cross $2,000 PSF for “Land Value” — What It Means for 2026 and Beyond???
In April 2026, two single-storey inter-terrace homes in Serangoon Gardens crossed the $2,000 psf benchmark: one unit along Portchester Avenue sold for about $4.65 million / $2,156 psf on a land area of 2,157 sqft, while another unit along Huddington Avenue sold for about $4.52 million / $2,088 psf on about 2,165 sqft, with the data stated as retrieved from URA. These transactions are significant because they appear to represent largely land-value-driven purchases, not brand-n
William Hong
Jun 176 min read


How Much Cash Do You Need to Buy a Landed Property in Singapore in 2026?
Buying a landed property in Singapore is a major financial milestone — but before you start shortlisting houses in Kovan, Serangoon Gardens, Bartley or Hougang, one of the most important questions to answer is: How much cash do I actually need upfront to buy a landed property in Singapore in 2026? Many buyers assume they only need to prepare the 5% cash downpayment if they are taking a 75% bank loan. However, for a resale private property purchase in Singapore, there is one k
William Hong
Jun 118 min read


SJI International Moving To Hougang. Could This Be Another Boost For District 19?
Every now and then, a piece of news comes along that may not seem significant at first glance, but could have a much bigger impact over the long run. The recent announcement that SJI International will be relocating its campus to Hougang by 2030 is one such example. [Source: Straits Times https://www.straitstimes.com/singapore/parenting-education/sji-international-planning-to-move-to-hougang-in-2030-current-thomson-site-slated-for-housing] For many people, it is simply a scho
William Hong
Jun 64 min read


Should I Sell My Landed Property Now? What Today's Market Is Really Telling Us
One of the most common questions I receive from landed homeowners in Kovan, Serangoon Gardens, and across District 19 is surprisingly simple: "Should I sell my landed property now, or should I wait?" It's a fair question. Over the past few years, homeowners have witnessed rapid price growth, rising interest rates, global economic uncertainty, and headlines discussing everything from inflation to geopolitical tensions. Naturally, many sellers are wondering whether the current
William Hong
Jun 25 min read


Why Buying Landed Property in Singapore Is Still One of the Best Long-Term Investments
In Singapore’s property market, trends come and go. Interest rates fluctuate, condominium launches dominate headlines, and government cooling measures periodically reshape buyer sentiment. Yet despite all these cycles, one segment of the market continues to hold a unique level of desirability across generations: landed property. For many Singaporeans, owning a landed home represents more than just an upgrade in lifestyle. It is often viewed as a long-term milestone, a form of
William Hong
May 266 min read


Open House Invitation: A Rare Freehold Semi-Detached Home Near Serangoon MRT
In today’s landed property market, it is becoming increasingly difficult to find a home that balances space, connectivity, land size, and long-term family liveability all at once. Especially within city-fringe landed enclaves like Serangoon, many buyers eventually realise that properties that truly tick multiple boxes rarely stay available for long. This is why I wanted to organise an open house for one particular property that I believe deserves a closer look—not just for ac
William Hong
May 195 min read


Can You Still Get a Modern Semi-Detached Home with Lift Under $6.5M in District 19?
If you’ve been actively searching for a modern semi-detached house with a lift in Singapore, particularly in popular landed enclaves like Kovan and Serangoon Gardens, you may have noticed a growing disconnect between expectations and reality. Many buyers enter the market with a budget of around $6 to $6.5 million, assuming this is sufficient for a relatively newer, move-in-ready semi-detached home with a lift. Not too long ago, that assumption would have been reasonable. But
William Hong
May 145 min read


Fewer Landed Homes Sold in Q1 2026 — But Demand Is Not Weak (Here’s What Most Buyers Are Missing)
In early May 2026, headlines began highlighting a slowdown in Singapore’s landed property market. Reports published by EdgeProp Singapore pointed out that fewer landed homes were transacted in the first quarter of 2026 compared to previous periods. At a glance, this may suggest that demand for landed property is weakening. However, when you look beyond the surface-level numbers, a very different picture begins to emerge. The decline in transaction volume does not mean that bu
William Hong
May 73 min read


Exclusive vs Open Listing: Which Strategy Actually Gets You a Better Price in District 19?
When homeowners in Kovan or Serangoon Gardens decide to sell their landed property, one of the first questions that naturally comes up is whether to go with an exclusive listing or to appoint multiple agents under an open listing arrangement. On the surface, the answer feels straightforward. Many assume that engaging more agents will create more exposure, and more exposure should translate into a better selling price. It seems logical, especially for those who are not familia
William Hong
May 15 min read


What Should You Know Before Buying a Landed Property in Singapore?
For many homeowners in Singapore, buying a landed property is more than just an upgrade—it represents a significant milestone. The appeal is clear: more space, greater privacy, and the opportunity to own a piece of land. This is especially attractive for those transitioning from HDB flats or condominiums, where space can often feel limited. However, while the aspiration is straightforward, the process of buying a landed property is far more complex than many first-time buyers
William Hong
Apr 254 min read


Why Some Landed Homes in Serangoon Gardens Don’t Sell — Even in a Strong Market
Serangoon Gardens has long been regarded as one of Singapore’s most desirable landed enclaves. Known for its charming residential streets, vibrant dining scene, and strong sense of community, it continues to attract discerning buyers seeking exclusivity and space. Yet, even in a resilient property market, some landed homes in Serangoon Gardens remain unsold for months. This often leaves homeowners wondering, “Why is my house not selling?” The answer, more often than not, lies
William Hong
Apr 174 min read


How to Check Landed Property Prices in Singapore?
One of the first things most buyers and sellers do when entering the landed property market is simple —they try to find out how much properties are worth. At first glance, it feels straightforward. Just search online, look at a few past transactions, and you should have a rough idea. But in reality, checking landed property prices in Singapore is not as simple as it seems. While the data is readily available, understanding what those numbers actually mean is where most people
William Hong
Apr 93 min read


Why Wide Frontage Semi-Detached Homes Are More Valuable Than You Think
When buyers start exploring landed homes in Kovan and Serangoon Gardens, most naturally focus on factors like land size, price, and proximity to MRT. These are important considerations, but there is one factor that is often overlooked—yet has a significant impact on both daily living and long-term value. That factor is FRONTAGE WIDTH. In today’s landed market, especially within District 19, wide frontage homes are becoming increasingly rare. And because they are rare, they ar
William Hong
Apr 33 min read


How Much Can You Really Sell Your Landed Property for in Kovan Today? (2026 Guide)
Every week, I speak to landed homeowners in Kovan who ask me the same question: “Based on the market now… how much do you think I can sell my house for?” It sounds like a simple question. But in reality, it’s one of the most misunderstood parts of selling a landed property. Because what most owners are really asking is not just about price—they’re asking about what the market is actually willing to pay today, and how to position their home to achieve it. Let’s break this dow
William Hong
Mar 274 min read
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