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OUR BLOG


SJI International Moving To Hougang. Could This Be Another Boost For District 19?
Every now and then, a piece of news comes along that may not seem significant at first glance, but could have a much bigger impact over the long run. The recent announcement that SJI International will be relocating its campus to Hougang by 2030 is one such example. [Source: Straits Times https://www.straitstimes.com/singapore/parenting-education/sji-international-planning-to-move-to-hougang-in-2030-current-thomson-site-slated-for-housing] For many people, it is simply a scho
William Hong
3 days ago4 min read


Should I Sell My Landed Property Now? What Today's Market Is Really Telling Us
One of the most common questions I receive from landed homeowners in Kovan, Serangoon Gardens, and across District 19 is surprisingly simple: "Should I sell my landed property now, or should I wait?" It's a fair question. Over the past few years, homeowners have witnessed rapid price growth, rising interest rates, global economic uncertainty, and headlines discussing everything from inflation to geopolitical tensions. Naturally, many sellers are wondering whether the current
William Hong
Jun 25 min read


Why Buying Landed Property in Singapore Is Still One of the Best Long-Term Investments
In Singapore’s property market, trends come and go. Interest rates fluctuate, condominium launches dominate headlines, and government cooling measures periodically reshape buyer sentiment. Yet despite all these cycles, one segment of the market continues to hold a unique level of desirability across generations: landed property. For many Singaporeans, owning a landed home represents more than just an upgrade in lifestyle. It is often viewed as a long-term milestone, a form of
William Hong
May 266 min read


Open House Invitation: A Rare Freehold Semi-Detached Home Near Serangoon MRT
In today’s landed property market, it is becoming increasingly difficult to find a home that balances space, connectivity, land size, and long-term family liveability all at once. Especially within city-fringe landed enclaves like Serangoon, many buyers eventually realise that properties that truly tick multiple boxes rarely stay available for long. This is why I wanted to organise an open house for one particular property that I believe deserves a closer look—not just for ac
William Hong
May 195 min read


Can You Still Get a Modern Semi-Detached Home with Lift Under $6.5M in District 19?
If you’ve been actively searching for a modern semi-detached house with a lift in Singapore, particularly in popular landed enclaves like Kovan and Serangoon Gardens, you may have noticed a growing disconnect between expectations and reality. Many buyers enter the market with a budget of around $6 to $6.5 million, assuming this is sufficient for a relatively newer, move-in-ready semi-detached home with a lift. Not too long ago, that assumption would have been reasonable. But
William Hong
May 145 min read


Fewer Landed Homes Sold in Q1 2026 — But Demand Is Not Weak (Here’s What Most Buyers Are Missing)
In early May 2026, headlines began highlighting a slowdown in Singapore’s landed property market. Reports published by EdgeProp Singapore pointed out that fewer landed homes were transacted in the first quarter of 2026 compared to previous periods. At a glance, this may suggest that demand for landed property is weakening. However, when you look beyond the surface-level numbers, a very different picture begins to emerge. The decline in transaction volume does not mean that bu
William Hong
May 73 min read


Exclusive vs Open Listing: Which Strategy Actually Gets You a Better Price in District 19?
When homeowners in Kovan or Serangoon Gardens decide to sell their landed property, one of the first questions that naturally comes up is whether to go with an exclusive listing or to appoint multiple agents under an open listing arrangement. On the surface, the answer feels straightforward. Many assume that engaging more agents will create more exposure, and more exposure should translate into a better selling price. It seems logical, especially for those who are not familia
William Hong
May 15 min read


What Should You Know Before Buying a Landed Property in Singapore?
For many homeowners in Singapore, buying a landed property is more than just an upgrade—it represents a significant milestone. The appeal is clear: more space, greater privacy, and the opportunity to own a piece of land. This is especially attractive for those transitioning from HDB flats or condominiums, where space can often feel limited. However, while the aspiration is straightforward, the process of buying a landed property is far more complex than many first-time buyers
William Hong
Apr 254 min read


Why Some Landed Homes in Serangoon Gardens Don’t Sell — Even in a Strong Market
Serangoon Gardens has long been regarded as one of Singapore’s most desirable landed enclaves. Known for its charming residential streets, vibrant dining scene, and strong sense of community, it continues to attract discerning buyers seeking exclusivity and space. Yet, even in a resilient property market, some landed homes in Serangoon Gardens remain unsold for months. This often leaves homeowners wondering, “Why is my house not selling?” The answer, more often than not, lies
William Hong
Apr 174 min read


How to Check Landed Property Prices in Singapore?
One of the first things most buyers and sellers do when entering the landed property market is simple —they try to find out how much properties are worth. At first glance, it feels straightforward. Just search online, look at a few past transactions, and you should have a rough idea. But in reality, checking landed property prices in Singapore is not as simple as it seems. While the data is readily available, understanding what those numbers actually mean is where most people
William Hong
Apr 93 min read


Why Wide Frontage Semi-Detached Homes Are More Valuable Than You Think
When buyers start exploring landed homes in Kovan and Serangoon Gardens, most naturally focus on factors like land size, price, and proximity to MRT. These are important considerations, but there is one factor that is often overlooked—yet has a significant impact on both daily living and long-term value. That factor is FRONTAGE WIDTH. In today’s landed market, especially within District 19, wide frontage homes are becoming increasingly rare. And because they are rare, they ar
William Hong
Apr 33 min read


How Much Can You Really Sell Your Landed Property for in Kovan Today? (2026 Guide)
Every week, I speak to landed homeowners in Kovan who ask me the same question: “Based on the market now… how much do you think I can sell my house for?” It sounds like a simple question. But in reality, it’s one of the most misunderstood parts of selling a landed property. Because what most owners are really asking is not just about price—they’re asking about what the market is actually willing to pay today, and how to position their home to achieve it. Let’s break this dow
William Hong
Mar 274 min read


Inter-terrace at Parry Terrace, SOLD above $2,500 PSF???
Every now and then, a transaction appears that makes many buyers pause and take a second look. In March 2026, a terrace house along Parry Terrace in the Kovan landed enclave (District 19) was transacted at $2,529 psf. This number immediately caught my attention. Not because Parry Terrace is an unfamiliar location, but because it quietly crossed the $2,500 psf mark without some of the characteristics buyers usually associate with such prices. A Row of Terraces along Parry Te
William Hong
Mar 164 min read


AS A FIRST TIME BUYER, SHOULD I BUY A LANDED HOME IN 2- OR 3- STOREY ZONE?
What First-Time Landed Buyers Need to Know (With Examples from Kovan & Serangoon Gardens) When you’re upgrading from an HDB or condo to a landed home, it’s easy to get caught up in land size, floor area, and asking price. But one planning detail can actually shape how you live day-to-day — and that’s your landed zoning . In Singapore, landed properties aren’t all the same. Some are in 2-storey landed zones , while others are in 3-storey landed zones . This isn’t about how ma
William Hong
Mar 64 min read


Can PR Buy Landed Property in Singapore: Restrictions You Need To Know
Singapore’s real estate market is a magnet for both locals and foreigners, but not all property types are equally accessible to everyone. If you’re a Permanent Resident (PR) interested in purchasing a landed property in Singapore, you may face restrictions and requirements that differ significantly from citizens. In this article, we’ll outline the key rules, restrictions, and steps PRs need to navigate when buying landed properties in Singapore. 1. Can PRs Buy Landed Propert
William Hong
Feb 233 min read


An Affordable Entry into Landed Living in Kovan? A Closer Look at a 999-Year Terrace Along Poh Huat Road
When buyers talk about entering the landed property market, two concerns often surface almost immediately: price and renovation risk . In mature neighbourhoods like Kovan, these concerns are even more pronounced, where many landed homes are older and often require extensive upgrading. This week, I came across a 999-year leasehold terrace house along Poh Huat Road that presents an interesting opportunity for first-time landed buyers —especially those upgrading from HDBs or co
William Hong
Feb 53 min read


How We Sold a Kovan Cluster House Within 3 Weeks — At a Record Price
Selling landed and cluster homes is rarely straightforward. Every property comes with its own set of limitations, and success is less about avoiding those challenges — and more about how they are managed, positioned, and marketed. This is the story of how a Kovan cluster house was sold in approximately three weeks , at a price that exceeded the owner’s expectations, despite several factors that would normally slow down a sale. If you own a landed or cluster property, this wi
William Hong
Jan 284 min read


Why the First Half of 2026 Could Be a Key Window for Landed Homeowners
In 2025, prices in the private residential segment (including ECs, condominiums, and landed properties) grew by 3.4%, driven largely by new launch sales. Without the contribution from new launches, the resale market remained relatively stagnant, with minimal price growth. This trend was also evident on the ground, where many resale condominium listings experienced little to no enquiries, reflecting weaker buyer sentiment in the secondary market. In contrast, landed properties
William Hong
Jan 122 min read


4 Reasons Why You Should Own Landed Property In Singapore
1. Space and Privacy Landed properties are renowned for offering significantly more space compared to other types of residential housing in Singapore. The larger floor areas allow for creative use of space, such as designing home offices, playrooms for children, or even private gyms. Many landed homes also come with outdoor spaces, like gardens or patios, where families can enjoy quality time, host gatherings, or cultivate a personal garden sanctuary. The privacy factor is un
William Hong
Dec 18, 20252 min read


Introduction to Landed Properties in Singapore
Singapore’s real estate market is as dynamic as the city itself, offering a diverse range of housing options. Among these, landed properties stand out as the epitome of exclusivity and luxury. In this blog post, we’ll dive into what makes landed properties unique, the various types available, and their key advantages and considerations. What Are Landed Properties? Landed properties are a class of residential housing where the owner possesses both the building and the land it
William Hong
Dec 18, 20252 min read
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