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3 Landed Homes, 3 Different Opportunities in District 19
Every landed buyer has a slightly different definition of value. For one family, it might be having enough land to build the home they've always imagined. For another, it could be finding a quiet corner plot with space for the children and enough room to entertain. For someone else, the priority may simply be finding a freehold landed house in District 19 without stretching the budget too far. That is why I am particularly looking forward to introducing these three upcoming l
William Hong
Sep 27 min read


What If You Could Buy the Land First and Build the Home You Actually Want?
There are some landed homes that you walk into and immediately fall in love with. Perhaps it is the beautifully renovated kitchen, the grand staircase, the landscaped garden, or the thoughtfully designed living spaces. Then there are homes where the attraction is something completely different. You look past the furniture, past the old kitchen and past the existing finishes, and you start looking at the land. This unit along Paya Lebar Crescent (PLC) is one of those homes. Th
William Hong
Aug 269 min read


From Months of Limited Interest to SOLD in 5 Weekends: The Story Behind Lorong Ong Lye
55 groups of buyers. Five weekends. One successful sale. On paper, that sounds like a straightforward success story. But what makes the sale of Lorong Ong Lye particularly meaningful to us is what happened before those five weekends. The property had already been marketed by other agents for many months, but the response was limited. Despite being a freehold semi-detached home in a popular District 19 landed enclave, there was no strong buyer momentum. When we took over the m
William Hong
Aug 199 min read


Strange Houses by Uketsu: How a Mystery Novel Changed the Way I Look at Landed Property
I don't usually write book reviews on my website. Most of the blogs I write are related to Singapore landed property—market trends, selling strategies, District 19, property prices, home layouts, and the things I think homeowners should consider before buying or selling a landed home. So this article is a little different. Over the last weekend, I was in Kuala Lumpur and happened to walk into a Popular bookstore. I wasn't particularly looking for anything specific, but while
William Hong
Aug 1211 min read


Should I Sell My Landed Property in H2-2026 or Wait?
Why the Removal of the 15-Month Wait-Out Period Could Be the Opportunity Many Landed Homeowners Have Been Waiting For For many landed homeowners in Singapore, deciding when to sell has always been more difficult than deciding whether to sell. Every homeowner hopes to maximise the value of their property. Naturally, many ask the same question: "Should I sell my landed property now... or wait another year?" There isn't a universal answer. However, with the Government's recent d
William Hong
Aug 55 min read


The End of the 15-Month Wait-Out Period: Why It's Great News for Landed Homeowners Planning to Right-Size
For many landed homeowners, selling the family home isn't simply about moving. It's about starting a new chapter in life. Perhaps the children have already moved out. Perhaps maintaining a large landed property has become physically demanding. Or perhaps it's time to unlock decades of accumulated housing wealth to enjoy retirement more comfortably. For years, however, one policy made that journey much more complicated — the 15-month wait-out period. Introduced in September 20
William Hong
Jul 286 min read


The #1 Pricing Mistake Landed Homeowners Make Before Selling Their Property (And It Could Cost You Hundreds of Thousands)
One of the first questions I hear from landed homeowners is: "My bank valued my house at $5 million. Should I just list it at that price?" It's a reasonable question. After all, banks conduct property valuations every day. Surely the valuation should reflect what your landed home is worth, right? The answer is: Not necessarily. In fact, relying solely on a bank valuation is probably the biggest pricing mistake I see landed homeowners make before putting their property on the
William Hong
Jul 236 min read
![Would I Buy This Freehold Corner Terrace In Kovan for $1,4xx PSF? [Part 2]](https://static.wixstatic.com/media/2ccc8e_83bc5654f50a404a8bd2df01f158dad8~mv2.png/v1/fill/w_333,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/2ccc8e_83bc5654f50a404a8bd2df01f158dad8~mv2.webp)
![Would I Buy This Freehold Corner Terrace In Kovan for $1,4xx PSF? [Part 2]](https://static.wixstatic.com/media/2ccc8e_83bc5654f50a404a8bd2df01f158dad8~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_avif,quality_auto/2ccc8e_83bc5654f50a404a8bd2df01f158dad8~mv2.webp)
Would I Buy This Freehold Corner Terrace In Kovan for $1,4xx PSF? [Part 2]
In the previous article, we explored the property's location and exterior features. In this article, we'll take a closer look at the interior layout, assess its functionality, and discuss the type of buyer this home is best suited for. Interior Review, Functional Layout & Is This The Right Home For Your Family? The Best Floor Plans Aren't Always The Biggest One mistake I see many buyers make when shopping for landed property is focusing solely on the numbers. On paper, bigger
William Hong
Jul 196 min read
![Would I Buy This Freehold Corner Terrace In Kovan? Here's My Take [Part 1]](https://static.wixstatic.com/media/2ccc8e_dd2a232c905f4362b2ebf7ac06b92746~mv2.png/v1/fill/w_333,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/2ccc8e_dd2a232c905f4362b2ebf7ac06b92746~mv2.webp)
![Would I Buy This Freehold Corner Terrace In Kovan? Here's My Take [Part 1]](https://static.wixstatic.com/media/2ccc8e_dd2a232c905f4362b2ebf7ac06b92746~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_avif,quality_auto/2ccc8e_dd2a232c905f4362b2ebf7ac06b92746~mv2.webp)
Would I Buy This Freehold Corner Terrace In Kovan? Here's My Take [Part 1]
A Review By A District 19-Focused Landed Property Agent "If I were buying a landed home for my own family today, would I seriously consider this house?" It is a question I ask myself every time I market a landed property. As someone who focuses in District 19 landed homes, I have walked through numerous terrace houses, semi-detached homes and detached houses around Kovan, Serangoon Gardens, Bartley and Hougang. Some are beautifully renovated but overpriced. Some offer huge la
William Hong
Jul 169 min read


Choosing The Right Property Agent: Why Experience Alone Isn't Enough When Selling A Landed Property
"Every property agent can sell a house... but not every property agent is the right person to sell your house." If you've been following our 3 Pillars of a Successful Landed Property Sale series, you'll know that there are three critical factors that determine whether a property sells successfully: The Right Marketing Strategy The Right Property Agent The Right Pricing In our previous article, we explored how marketing can significantly influence buyer enquiries and the quali
William Hong
Jul 96 min read


Why Isn't My Landed Property Selling? 9 Marketing Mistakes That Could Be Costing You Buyers
"My landed property has been on the market for four months... but I haven't received a single serious offer." It's one of the most common concerns I hear from homeowners across Serangoon Gardens, Kovan, Bartley and the wider District 19. After investing months waiting for buyers, many owners naturally assume that the market has slowed down or that buyers simply aren't looking. But here's the reality. Every successful property sale is influenced by three key pillars: The Right
William Hong
Jun 306 min read


Can I Sell My Landed House Without An Agent In Singapore? What Every Homeowner Should Know Before Making The Decision
If you're a landed property owner in Singapore, chances are you've asked yourself this question at some point: "Can I sell my landed house without an agent and save on commission?" After all, landed properties in Singapore are valuable assets. If your property is worth $4 million, $5 million, or even $6 million, a typical agent commission of around 2% can amount to a substantial sum. It's therefore understandable why many homeowners start exploring the possibility of selling
William Hong
Jun 249 min read


Serangoon Gardens Inter-Terraces Cross $2,000 PSF for “Land Value” — What It Means for 2026 and Beyond???
In April 2026, two single-storey inter-terrace homes in Serangoon Gardens crossed the $2,000 psf benchmark: one unit along Portchester Avenue sold for about $4.65 million / $2,156 psf on a land area of 2,157 sqft, while another unit along Huddington Avenue sold for about $4.52 million / $2,088 psf on about 2,165 sqft, with the data stated as retrieved from URA. These transactions are significant because they appear to represent largely land-value-driven purchases, not brand-n
William Hong
Jun 176 min read


How Much Cash Do You Need to Buy a Landed Property in Singapore in 2026?
Buying a landed property in Singapore is a major financial milestone — but before you start shortlisting houses in Kovan, Serangoon Gardens, Bartley or Hougang, one of the most important questions to answer is: How much cash do I actually need upfront to buy a landed property in Singapore in 2026? Many buyers assume they only need to prepare the 5% cash downpayment if they are taking a 75% bank loan. However, for a resale private property purchase in Singapore, there is one k
William Hong
Jun 118 min read


SJI International Moving To Hougang. Could This Be Another Boost For District 19?
Every now and then, a piece of news comes along that may not seem significant at first glance, but could have a much bigger impact over the long run. The recent announcement that SJI International will be relocating its campus to Hougang by 2030 is one such example. [Source: Straits Times https://www.straitstimes.com/singapore/parenting-education/sji-international-planning-to-move-to-hougang-in-2030-current-thomson-site-slated-for-housing] For many people, it is simply a scho
William Hong
Jun 64 min read


Should I Sell My Landed Property Now? What Today's Market Is Really Telling Us
One of the most common questions I receive from landed homeowners in Kovan, Serangoon Gardens, and across District 19 is surprisingly simple: "Should I sell my landed property now, or should I wait?" It's a fair question. Over the past few years, homeowners have witnessed rapid price growth, rising interest rates, global economic uncertainty, and headlines discussing everything from inflation to geopolitical tensions. Naturally, many sellers are wondering whether the current
William Hong
Jun 25 min read


Why Buying Landed Property in Singapore Is Still One of the Best Long-Term Investments
In Singapore’s property market, trends come and go. Interest rates fluctuate, condominium launches dominate headlines, and government cooling measures periodically reshape buyer sentiment. Yet despite all these cycles, one segment of the market continues to hold a unique level of desirability across generations: landed property. For many Singaporeans, owning a landed home represents more than just an upgrade in lifestyle. It is often viewed as a long-term milestone, a form of
William Hong
May 266 min read


Open House Invitation: A Rare Freehold Semi-Detached Home Near Serangoon MRT
In today’s landed property market, it is becoming increasingly difficult to find a home that balances space, connectivity, land size, and long-term family liveability all at once. Especially within city-fringe landed enclaves like Serangoon, many buyers eventually realise that properties that truly tick multiple boxes rarely stay available for long. This is why I wanted to organise an open house for one particular property that I believe deserves a closer look—not just for ac
William Hong
May 195 min read


Can You Still Get a Modern Semi-Detached Home with Lift Under $6.5M in District 19?
If you’ve been actively searching for a modern semi-detached house with a lift in Singapore, particularly in popular landed enclaves like Kovan and Serangoon Gardens, you may have noticed a growing disconnect between expectations and reality. Many buyers enter the market with a budget of around $6 to $6.5 million, assuming this is sufficient for a relatively newer, move-in-ready semi-detached home with a lift. Not too long ago, that assumption would have been reasonable. But
William Hong
May 145 min read


Fewer Landed Homes Sold in Q1 2026 — But Demand Is Not Weak (Here’s What Most Buyers Are Missing)
In early May 2026, headlines began highlighting a slowdown in Singapore’s landed property market. Reports published by EdgeProp Singapore pointed out that fewer landed homes were transacted in the first quarter of 2026 compared to previous periods. At a glance, this may suggest that demand for landed property is weakening. However, when you look beyond the surface-level numbers, a very different picture begins to emerge. The decline in transaction volume does not mean that bu
William Hong
May 73 min read
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